Theology in the Chronicles of Narnia the Lion the Witch and the Wardrobe

RELAMPAGOS, Nicola Liane C. POSADAS, Klarizze FINAL PROJECT: The Chronicles of Narnia The Chronicles of Narnia: The Lion, The Witch and The Wardrobe is the first book in the Chronicles of Narnia series written by CS Lewis. The book series was such a great success that in 2008, the first book was turned into a film. What many people may not realize is that CS Lewis wrote the book series with a specific goal in mind: to showcase the word of God to different parts of the world through an artistic lens. This paper will focus on the theological nature of CS Lewis’ book based film, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe.This will include a number of noticeable parallelisms, allusions and symbolisms found in said work. Although The Chronicles of Narnia: The Lion, The Witch and The Wardrobe was originally a published book, this paper will focus on the film adaptation of the book. One of the noticeable symbolisms in the movie would be found in the main character s of the film: Aslan, the Witch and the children. Aslan was portrayed as the original king of Narnia and when Narnia was held deep in the clutches of the White Witch, Narnias looked to Aslan as their redeemer.Aslan was also the one who died so that Edmund may live. He was the only one who was capable of defeating the White Witch. Aslan in the film was an artistic representation of Jesus Christ. The parallelism found in the resurrection of Christ, his absorbing of our sins and overcoming death is seen in the depiction The Witch, on the other hand, represents Satan. It was the White Witch who covered Narnia in snow: no sign of life, simply cold and dead. The Witch is consumed in her own vanity and the longing to fully overcome Aslan and rule over Narnia forever.It isn’t clearly stated, but it is seen in certain parts of the movie that The Witch feared Aslan: when the Witch spoke out of turn after their agreement and Aslan roared at her and she quickly sat down in fear of him. M uch like the Witch, Satan will always be inferior to God but will always try to put himself about Christ but will never achieve such. Lastly, the four children (Lucy, Edmund, Peter and Suzan) are human beings. They represent four different kinds of people who have different encounters with God.For Peter, he is the skeptical type of Christian. One who is doubtful by how God can use him to help build God’s kingdom, yet at times he forgets that it is only Christ who can defeat evil and not by his strength alone. Edmund is the type of Christian who has sinned and fallen short many times along the road before choosing to love and follow Christ. While Suzan is the type of Christian who has consistently doubted whether or not Christ, even really exists before fully trusting God with the things that don’t seem to make sense.Lastly, Lucy represents the Christians who just love, follow and dedicate their lives to Christ without hesitation and without doubt. Lucy’s childli keness showcases how Christians should love and trust Christ with our lives. Since the four children can be seen as symbolisms of human beings, their relationship with Aslan shows a lot about the grace, mercy and overall character of God. One of the main examples where this is seen is the grace that Aslan showed to Edmund who was a traitor.Despite Edmunds’ choice to prioritize Turkish delight over his family and his right as one of the king of Narnia, Aslan still accepted Edmund into his army and not only that Edmund still inherited the kingdom of Narnia not by his own works but by Aslan’s choice. Much like the plot of the movie, Christ will continue to accept sinners into his family despite what they have done in the past. As Aslan said, â€Å"What’s done is done, we need not speak to Edmund about what has happened anymore† this has a similar message in Philippians â€Å"I focus on all my energy on one thing: Forgetting what lies behind and focusing on what’s ahead†.Also, Edmund’s choice to pursue Turkish delight over his unmerited right to be a king of Narnia, is similar to the story in the Bible of how Esau gave up his birthright to Jacob for a bowl of stew. Both Edmund and Esau’s common mentality was the seeing the situation only at the present and forgetting the eternal value and purpose of their lives. But despite Edmund’s decision, Aslan accepted his presence with open arms, which is a similar characteristic to the story of the Prodigal Son.True sacrifice is an act that any human being can never really fathom, due to the only considered true sacrifice that was only made by God Himself by offering his own son to the world that is bound to perish in eternal debt of sin. In the movie, true sacrifice was first depicted through the following event, which was the acceptance of Edmund despite of his treason towards Aslan and his own brothers and sisters. Without the mistake that Edmund committed ea rlier in the movie, true sacrifice would have not been clearly depicted.The scene where Edmund was enticed by the Witch’s offer of Turkish delight and then the throne shows a great parallel of how the world committed the very first sin, the original sin. Adam and Eve were tempted by the devil, who took the form a snake and they were blinded by the temptation of knowledge that was offered by the apple. Same goes to Edmund, he succumbs to the lavish offers of the Witch that led to his treason towards his siblings. In the end, Aslan accepts Edmund despite his betrayal and also became the emancipator from the Witch.This selfless act then led to the suffering and supposed death of Aslan. The altruism that Aslan performed is an exact parallel to the suffering of Christ, which was the crucifixion. With such altruistic acts of both Aslan and Jesus Christ, it is believed that their sacrifices are yet to be unvarnished. No one in this world is capable of such because only the savior ca n absorb the sins of the world. In the movie, Aslan was put to death and was humiliated in front of the presence of many followers of the Witch by cutting off his mane, which is parallel to Christ’s crown of thorns.The Witch wanted to show her iron fist by showing the execution of Aslan in public, which only goes to show that she fears Aslan. She needs the approval of many, for her to feel superior over him. Although she thought she had succeed with the humiliation and execution, little did the Witch know that Aslan was to come back to life and save his followers despite their treason. The representation of Christ’s suffering and resurrection was fairly accurate; the breaking of the stone table which Aslan’s body was left behind is aligned to the opening of Christ’s tomb.In addition, Aslan was first seen back to life by the girls, which in the film were Susan and Lucy, and just like Christ who appeared to the women first (Mary and Mary Magdalene; found in Matthew 28:9). The movie then proceeds to the war between good and evil, which illustrates the consistent internal battle inside every human mind. When Aslan came back to life, he did not eradicate the battle between the Narnians and the forces of the Witch. But instead, the battle continued on even to the point that the Narnians began to face defeat.This shows that although the Jesus Christ overcame death, there will still be an internal battle between good and evil within us. In the film, Peter and Edmund try to lead the battle against the forces of The Witch and even tried to kill her but their attempts only would lead to death. It is only when Aslan comes into the picture, that he is not only able to breathe life back into the dead but also defeat the Witch. This is an artistic depiction of how human beings cannot overcome death by their strength alone. It is only Christ’s power that Satan is fully defeated.Therefore during spiritual battles within humans, one was surren der and acknowledges that he cannot do it by themselves and it is only by God’s help that we can overcome evil. Lastly, Aslan’s words after he defeated the Witch were a direct parallelism to the words that Jesus Christ utters when he defeated death on the cross: â€Å"It is finished†. The Chronicles of Narnia: The Lion, The Witch and The Wardrobe film holds a great number of theoretical references but the major and more obvious events would be the characterization of Asaln, the Witch and the three children, Aslan’s sacrifice and battle between the two forces.

Sexual Exploitation

Sexual Exploitation of Children As the use of Internet increases, questions are being brought up on how sex offenders, using the Internet, are committing crimes such as child sexual exploitation. â€Å"Child sexual exploitation can involve the following: Possession, manufacture and distribution of child pornography; online enticement of children for sexual acts; child prostitution; child sex tourism and; child sexual molestation† (Phillips, 2011, p. 1). There are a number of ways of sexual offenders utilizing the Internet to exploit children.The police should have the right to utilize the undercover technique by law enforcement in addressing crimes of sex offenders. Countless children are being targeted and put in danger due to persistent perpetrators. Sex offenders often take advantage of the Internet in order to commit crimes regarding child pornography. These perpetrators know the latest trends in music, interests, and hobbies. Sex offenders will often listen and sympathize towards children with problems. These individuals attempt to gradually lower children's inhibitions by slowly introducing sexual content into their conversations† (FBI, 2010-2012, p. 1). Through the Internet, sex offenders can also attain or exchange child pornographic images. There are a number of ways in sex offenders utilizing the Internet to exploit children. â€Å"These types of Internet sex crimes against minors have caused concern among parents, law enforcement agencies, lawmakers, educators and other child advocates and become a factor in the debate over Internet regulation† (Kimberly and Finkelhorb, 2000-2006, Vol. 0 No. 4). One way in perpetrators exploiting children on the Internet is by using chat rooms. They can convince children so that they have no way in escaping. A possible example of what a sex offender could say is that the child is responsible for their behavior. Sex offenders can also make children to think that no one will ever believe them even i f they were to tell someone about the situation they are in. The Internet makes it easier for perpetrators because it allows them to be manipulative, where children are tricked to believing in false information.There is a need for undercover police in order to address crimes such as child sexual exploitation. The 1994 Jacob Wetterling Crimes Against Children and Sexually Violent Offender Registration Act created guidelines for states to be able to track sex offenders. There was a case study nearly 13 years ago where two agents worked on a case involving a missing child and had discovered that â€Å"pedophiles were using computers to transmit sexually explicit images of minors on a primitive form of the Internet† (FBI, 2006, p. 1).Due to numerous cases of child sexual exploitation, the use of undercover cops will be able to gain information quickly and locate the sex offender. â€Å"For those with prurient interests there appears to have been an increase in the accessibility of images that involve more extreme sexual activity† (Elliot and Ashfield, 2011, p. 97). The worldwide web is a powerful source that sex offenders use to commit crimes such as child pornography. As time goes by, more children are victimized from crimes committed by sex offenders.The Internet helps sex offenders to easily commit illegal use of the Internet to send sexual content to children. The use of undercover cops will increase the resolutions to crime cases regarding the exploitation of children. References FBI (2006, February 24). Innocent Images? Looking Back Over the Years†¦ And Overseas. Retrieved from http://www. fbi. gov/news/stories/2006/february/innocent_images022406 FBI (2010-2012). Internet Safety. Retrieved from https://www. ctclearinghouse. org/topics/topic. asp? TopicID=47 Gregory A. Phillips (2011, August 16). Child Sexual Exploitation.Retrieved from http://attorneygeneral. state. wy. us/dci/chexploitation. html Ian A. Elliot and Sherry Ashfield (2011, M arch). The use of online technology in the modus operandi of female sex offenders. Retrieved from http://content. ebscohost. com. offcampus. lib. washington. edu/pdf25_26/pdf/2011/H4O/01Mar11/59330002. pdf? T=P;P=AN;K=59330002;S=R;D=a9h;EbscoContent=dGJyMNXb4kSep7Q4y9f3OLCmr0qeqK5Ss6y4S7KWxWXS;ContentCustomer=dGJyMPGpskuwqbROuePfgeyx44Dt6fIA Kimberly J. M. ; Finkelhorb, D. (2010). Growth and change in undercover online child

Nursing Documentation in the Age of the Electronic Health Record Research Paper

Nursing Documentation in the Age of the Electronic Health Record - Research Paper Example Deficiencies in nursing recording have forced the stakeholders to implement interventions aimed at improving healthcare documentation. Healthcare providers need to determine the best approaches for incorporating the elements of nursing into Electronic Health Records. Electronic documentation ensures long-term preservation and storage of records, which promotes evidence-based nursing care (Busch, 2008). Capturing nursing’s independent contributions to patient care requires proper comprehension and application of standardized terminologies that reflect the uniqueness of the healthcare systems. Correct use of standardized terminologies benefits the nursing profession through enhancing communication among the nursing stakeholders, increasing visibility of nursing interventions and facilitating assessment of nursing competency. The Focus of Documentation of Patient Care Information recording is a critical part of medical endeavor. Busch (2008) maintains that medical care requires c ontinuous flow of information before and after each task to maintain continuity of care. The tasks in the medical care are interdependent and build on one another to achieve the goals of nursing practice. Nurses have the responsibility of managing and implementing the plans of the medical team for the patient through recording the progress towards the outcomes. Nurses collect the patient’s information during diagnosis and record the same in files kept in the hospitals. The objective of collecting this information is to enable the nurses to trace the medical history of the patients during diagnosis in order to help them identify genealogical and chronic diseases. Future nurses for patients will also need this data for understanding the earlier medicine and its effects on the patient over time. Lack of documentation may lead to lose of crucial information required by both the nursing organization and the patients (Azari, Janeja & Mohseni, 2012). Practicing nurses, therefore, ne ed to be educated to the necessity of documenting care using standardized nursing languages in this era when sectors are rapidly embracing electronic documentation. Documentation in healthcare focuses on enhancing communication and continuity of care among the nurses and other healthcare professionals involved in the profession. Communication between the nurses and the nurses and among doctors cannot be possible, unless there is proper documentation. Doctors do not meet physically to discuss the progress of patients in most cases; documents are sent from one section of the hospital to another for the intended provider to act appropriately (Busch, 2008). Proper documentation stimulates the process of communication in the hospital, which ensures that the healthcare stakeholders achieve their objectives. Another focus of medical documentation is ensuring evidence for future reference. There are cases where doctors give incorrect medication to patients. These patients may develop compli cations, which may lead to legal liabilities. The courts of law require the records to serve as evidence for incorrect treatment disseminated. Documentation ensures that these records are available whenever required. Additionally, proper documentation leads to recording of data that is crucial for research and education (Ripley, 2009). Practicing students of medicine and nursing can refer to these documents when there is a need to link theoretical knowledge to practical knowledge. Documentation,

Identity-Based Brand Equity Model A Conceptual Framework Essay

Identity-Based Brand Equity Model A Conceptual Framework - Essay Example The following paper aims to close this essential marketing research gap and presents a new integrated brand equity model based on the identity-based brand management approach. It explores the sources of brand equity from internal and external perspectives on behavioral and financial levels in order to achieve a higher level of brand equity measurement and management quality. Since the late 80's - with the rise of the value-based management philosophy - brand equity has developed as one of the key marketing concepts throughout management theory and practice (Srinivasan et al., 2005). The challenge of delivering comprehensible evidence of brand-based equity creation encouraged researchers to develop a wide range of different brand equity models. Today it can be assumed that more than 300 different models have been developed and implemented worldwide. (Amirkhizi, 2005) Majority of these models focuses on the consumer. (Aaker and Joachimsthaler, 2000) Supporters argue that the source of brand equity is based on the consumer's brand knowledge predominantly following an outside-in approach. (Keller, 2003) However, an integrated brand equity approach also reflecting on inside-out approach has yet not received any attention. Nevertheless, it would be highly relevant to also consider brand equity being already created inside the company, for instance through emp loyees. Not only do employees represent an important stakeholder group, but they also operate as the original source of brand equity. (Joachimsthaler, 2002; Jones, 2005) Such a brand equity model with an integrated brand equity definition implicates the following advantages: First, most established models are based on past information and they accordingly derived prognosis. Only the integration of an internal perspective enables an accurate assessment of the entire brand equity, since the employee's attachment to the company is captured. This useful information however is only accessible within the company. Employees are therefore capable of anticipating positive or negative tendencies of internal and external development at an earlier stage, which increases both timeliness and validity of brand equity measurement. Secondly, in majority of developed models, brand image represents the basis of evaluation. Unfortunately it cannot be directly controlled from the company's perspective. In this context, the expression of "brand image as a construct of acceptance" was defined. (Burmann and Meffert, 2005) Brand image results from decoding the brand-driven a nd interpreted signals. In contrast, brand identity represents a "concept of sender". (Kapferer, 1992b) It can be directly managed by the company. Thirdly, the consideration of brand potential and future brand options has received little attention in

The main differences between conventional bank and Islamic bank Essay

The main differences between conventional bank and Islamic bank - Essay Example Even this is unchanged in the asset category. All assets including fixed assets and other assets are summed accordingly after that. The total assets are written below. Doha Bank had an additional investment in an associate company which Qatar Islamic Bank did not have. In the liabilities section, again there are a lot of similarities. Net liabilities at the end of 2010 for Doha Bank stand at 39, 319, 885 Qattari Riyals while those of Qatar Islamic Bank stand at 20, 979, 710 Qatari Riyals. Qatar bank had liabilities due from Sukook financing activities which are nowhere to be seen in the Doha Bank balance sheet statement. Total shareholder’s equity of Qatar Islamic Bank stood at 9,124, 004 while that of Doha Bank stood at 6,043, 493 (All amount in Qatarri Riyals) . There is hedge reserve in Doha Bank while Qatar Bank did not have any hedge reserve. Income statement: Net income for Qatar Islamic Bank as of year ending December 2010 is specified as 1,833,139 while that of Doha Ba nk is 1,054,245 (all figures stated in QR). The way in which income is calculated is very different for both banks. In Doha Bank net operating income is calculated as the sum of net income from insurance activities, net Islamic financing and investing income, net fees and net commission income. In Qatar Islamic bank the above categories are not used.

Traditional Budget Is a Rigid Tool and Should Be Discarded In Practice Essay

Traditional Budget Is a Rigid Tool and Should Be Discarded In Practice - Essay Example The paper tells that the extensive use of budget in corporate organizations is rooted in the fact that it is a comprehensive tool for monitoring organizational activities and addressing critical factors in business. The concept of using models of a traditional budget is now under extensive debate owing to the restrictions that they impose on managers. The main proponents who describe the idea of a budget as a highly rigid one complain that discarding the budget for a corporate organization will ultimately change the organization from being a central hierarchy to a well-developed network that can more readily adjust itself to the market forces. In order to explore this argument, factors which cause researchers to challenge the concept of formal budgets in the organization are discussed. The impact of capital markets on organizations and the redundancy of the budgetary controls are to be focused. One of the biggest supports of strict budgetary controls can be found in the works of Otle y who had established that maintaining strict budgetary control is not essentially expensive for an organization. This is because; focusing strongly on the budget ultimately results in obtaining stipulated results. Others who have supported the notion of strict budget control in an organization are of the view that formal budgets are likely to perform in an efficient manner only when the external environment is relatively stable and there are no fluctuations. The business environment is no longer stable and is actually shaped by the interaction of multiple forces which are dynamic and are constantly evolving. The interactions of business organizations have increased with the capital market. Money flows from the capital markets into the projects of any organization and the project, in turn, generates income for the firm. The money that is generated by the organization is used by the firms in order to repay the loans and provide returns to the shareholders. This makes the firm liable to the capital market. The concept of creating capital budgets is related to investing of the firm’s surplus in projects which have a net present value.

Are steroids harmful Research Paper Example | Topics and Well Written Essays - 2500 words

Are steroids harmful - Research Paper Example The experience was daunting for his family as well and I saw them facing this difficult situation rather closely. This personal observation made me curious about steroids and I wanted to know why its use is restricted in professional sports. I began reading steroids and found out that there was a whole era of steroids usage in American baseball (Kendrick n.p). Upon further drilling, I found that even our body produces steroids, however they are in moderate quantities and are relatively required by our body. Sometimes due to health conditions, steroids are recommended by health experts although over dosage has its side effects. At this point, I remembered that my grandmother had rheumatoid arthritis and doctors recommended oral steroids to her. Another interesting article caught my eye about injection of steroids in human food by cattle and vegetation farmers. Local farmers are generously using steroids in order to produce healthy livestock that can be sold to commercial food manufact urers who appear to be aware of the contents of meat and other natural produce that they are buying (Atwell n.p). Since I am highly conscious about my health and avoid taking foods that tend to have artificial flavors, preservatives and food colorings, this fact was quite disturbing. An extensive analysis of the issue by web and library-based research helped me understand the situation and increased my interest in use of steroids by food manufacturers and harmful effects of steroids on human body.... Most of the search was about athletes using steroids and there was relatively less data available on the subject matter which made me realize that may be the general public is unaware of what is in their food and how it is causing major harm to their health. During this search, I questioned myself if use of steroids by food manufacturers is intentional and whether they are aware of the fact that they are inducing obesity and other major health diseases and disorders in American nation, when obesity is one of the major health issues faced by United States. Works Cited Atwell, Janet. â€Å"Can steroids in our food actually make health issues worse?† Yahoo. n.p, 15 Feb. 2007. Web. 18 Jun. 2013. Kendrick, Scott. â€Å"Baseball players accused of using performance-enhancing drugs.† About.com. n.p, n.d. Web. 18 Jun. 2013. Menton, Jessica. â€Å"Top 10 most shocking athletes caught using performance enhancing drugs.† Yahoo Sports. NBC Sports Network, 25 Jul. 2011. Web. 18 Jul. 2013. â€Å"The use of steroid hormones for growth promotion in food-producing animals.† Food and Drugs Authority. US department of Health and Services, 2002. Web. 18 Jul. 2013. Student’s Name Class Essay 2 Burning Question: Are Steroids harmful and whether food manufacturers are trying to kill us? Writing a Profile It is an established practice that many athletes and general consumers use steroids to gain strength and enhance their body features. Being a restricted practice in professional sports the athletes face major setbacks in case of failure to pass drug and enhancement tests. Furthermore, the use of steroids leads to hormonal disorder causing irreversible damage to our internal body structure (Lenehan 129). One shocking aspect of this search was a series of articles about use of

Business law - situational question Essay Example | Topics and Well Written Essays - 750 words

Business law - situational question - Essay Example In fact, the terms of the owners of the parking garage could be considered to be legally unreasonable and therefore there could indeed be grounds for a law suit against them. This is due to the fact that within the UCTA 1977 Act and the Unfair Terms in Consumer Contracts Regulations 1999, there have been many clauses within company terms rendered ineffective due to the fact that they are totally infeasible (MacDonald 2004, p. 69). Of course there have been many cases that have been variant from this one which have been found to hold unreasonable terms and therefore the party of each case was held responsible for the adversities that arose to the defendants. These could be cases of faulty goods and the terms of sale unreasonable, or it could be of cases stemming from an even simpler nature. One case that was found to have unreasonable terms and of which the defendant won was in AEG Ltd v. Logic Resource Ltd (Bradgate 1997, p. 582). Of course though this was not a case that involved any form of injury to the defendant it could have resulted in loss of profit and adversity for the company. Therefore based on the laws of the UCTA 1977 Act, the defendant was awarded that which he was asking in the case due to the unreasonableness of the plaintiff's terms in the contract. This could be viewed in a similar light in regards to Helen's case and the terms in the parking garage. ... Therefore, for reasons such as these and others similar, the UCTA 1977 Act looks at all occurrences, not simply injury related ones. In Helen's case the terms are obviously unreasonable(as has been stated) and in that regard can not be binding as a form of protection for the owners to not have to face negligent charges and restitution damages by the defendant, which is Helen. Furthermore, because the notice in the garage and the memo are not incorporated logically then there is a definite unreasonable factor being presented. Helen might have assumed that the threat of injury or danger to her body or car was only slight because she was not aware of the falling debris in the garage due to the construction. However, the London Shoe company was aware of the construction and therefore, as was stated should have known to shut down the parking garage until the construction was totally completed so that there would be no unfortunate accidents or injuries. Yet the company failed to do this an d it resulted in a very adverse outcome for Helen. The owners of the parking garage definitely can not deny a "sense of liability" to Helen due to the fact that they did not properly post about the construction in the parking garage and the construction in itself deviated far from any minute injury or adverse occurrence that could have taken place at any other time in the garage (Barmes 2004, p. 435).Furthermore, since the contract with the parking garage assigning parking privileges to employees seemed to be breached then the owners themselves have a liability to the defendant as has been stated. The reason that there was a breach is due to the fact that the circumstances surrounding the parking garage changed when the construction took

Was William Shakespeare the author of his plays and sonnets Essay

Was William Shakespeare the author of his plays and sonnets - Essay Example It is difficult to determine the identity of the young man, which is apparent from references made in individual sonnets (Baxter, 1917). As the most important the documents of the time did not mentioned such name such as a Shakespeare. During the Renaissance period, poets were not allowed to publish poetry, so it is possible to assume that one of the poets took a pseudonym "William Shake-speare". Critics suppose that his true name was Edward de Vere. Edward de Vere was better educated than Shakespeare which allowed de Vere to describe events and manners of those times in details. On the other hand, the main problem is that there is no evidence that Shakespeare was an actor. "For example, there is no record of any part he may have played, and only two posthumous traditions to bit parts" (A Beginner's Guide, n.d.). The main fact against Shakespeare's authorship is that no manuscripts of Shakespeare's plays survive. Indeed, there are very few manuscripts available to scholars of plays of the Elizabethan and Jacobean period. Also, many editions, used as a basis for making modern texts into performances in modern theatres, have been put together by editors from early (sixteenth and seventeenth century) printed versions of the plays, published in small editions after the play itself had ceased to be regularly performed. In these editions the text is not always divided into acts and scenes, and when it is, the work, together with the punctuation, spelling and stage directions, is that of the first compositors who set the type from a manuscript probably supplied by the theatre. The first eight plays of Shakespeare to be published did not bear his name, but this was standard practice at the time, since few editions of plays bore the name of the author. It is important to note that this was normal pra ctice at the time, for once a dramatist had sold his play to a theatrical enterprise, he gave up his ownership and copyright of the work. So, it is possible to say that the plays were not written by Shakespeare. In a preface to their work, the editors claim that their texts are more reliable than those to be found in the quartos, many of which were illegally or hastily prepared. (Lancashire, 1998). Other facts against Shakespeare's authorship state that some of the earliest printed versions of the same Shakespeare play differ, quite significantly, in the text that they print. The question then arises as to which of the different versions is the 'correct' one. The main problem is that there is no definitive, generally excepted edition. Also most all texts have been reconstructed by generations of scholars from several of the earliest printed editions of the play. In the practice of Shakespeare's theatre, the authority of the written text was secondary to that of the spoken and the visual, and what was considered to be theatrically effective - what made people actually want to pay money to visit the theatre - was the paramount consideration of the actors and dramatist. The Elizabethan theatre did not possess a huge repertory of classic plays from the past. Almost all the plays shown on the public stages were being shown for the first time, this meant that there was tremendous pressure on dramatists such as Shakespeare to go on producing new plays, because audiences wanted, above all, to see new work. The players, or certainly

Heritage Valley Medical Center Assignment Example | Topics and Well Written Essays - 1000 words

Heritage Valley Medical Center - Assignment Example In the past, Heritage Valley Medical Center was a very successful medical facility, serving all its patients with dignity and equality to an extent that both the community and the staff of the facility were completely satisfied with the services. However, this has changed over time, with the introduction of a change in the medical policy that allowed more minority population to access the services offered by the facility. This change saw the community patient ratios change from the initial 80% Caucasian, 15% African American, and 5% Hispanic, to a new ratio of 50% Caucasian, 40% African, and 10% Hispanic. With this change, the financial capacity of the medical center has gown down, since the increase in the minority community patients means a reduction in private pay patients and thus money paid for the medical services (Buchbinder & Thompson, 2010). However, the ethnic composition of the health medical center staff did not change, having the facilities team dominated by the Caucasian medical professionals, while the African Americans dominated the support and the administrative staff segment of the facility. The Hispanic community was barely represented, having just one manager in the entire team. The whole executive team was dominated by Caucasians who made a 100% of the team members. There was a good cooperation between the staff of the facilities, until a report regarding the satisfaction of the communities with the facility services was discussed at a meeting. During the meeting, it became apparent that the minorities were not satisfied with the services. ... This indicates that the facility staff composition has not put gender balance policy in place (Buchbinder & Thompson, 2010). Another issue identifiable in this case is the lack of diversity in the staff composition under some segments. While the executive and the medical professional segments are represented by the Caucasian predominantly, the administrative and support staff segment is represented by the African Americans. The Hispanics do not seem to have any representation in the staff team. This is a clear indication that there lacks diversity in the staff team (Buchbinder & Thompson, 2010). Cultural value disrespect is yet another issue that is apparent in this case. The Caucasian staffs do not seem to value the cultures of other communities, especially the minority communities. They regard the language of other communities as intolerable, while perceiving the accompanying of minority patients by their family members into the facility as uncivilized. The African Americans on the other hand do not seem to be proud of their culture, and they disregard the cultures of the Hispanics and the Asians, arguing they need to learn how to speak in English. Language barrier is yet another issue observable in the case, where the patients and the staffs do not seem to understand each other when they are communicating (Buchbinder & Thompson, 2010). The nurses argue that they cannot understand the language spoken by the Asians and the Africans, and as such, they may not be able to serve their needs appropriately. Nepotism is yet another issue identified in the case, where the Caucasian community patients seems satisfied with the services offered by the medical center, while the other

The Picture of Dorian Gray Essay Example for Free

The Picture of Dorian Gray Essay Dorian Gray is a wealthy and incredibly handsome young Englishman. He meets Basil Hallward, a great, well-known artist during his time at a social gathering. After their meeting, Dorian decides to have his portrait painted by Basil. Basil is greatly taken by the magnificence of Dorian’s physical appearance. As an artist, Basil becomes inspired, to great extent, by Dorian’s seemingly exceptional exquisiteness. Dorian becomes Basil’s â€Å"muse†. This results in Dorian sitting for quite a few portraits by Basil. A friendship also ensues because of their frequent encounters. (Wikipedia the free encyclopedia, 2007) Through his portrait sitting sessions with Basil, Dorian Gray meets Lord Henry Wotton. Lord Wotton is a very close friend of Basil’s. He is a nobleman and is quite the intellectual. A very articulate, witty and interesting conversationalist, Dorian Gray is instantly taken by Lord Wotton’s charm. Lord Wotton’s ideas are radical and endeavor to challenge the widely-accepted conservative concepts of truth. Lord Henry Wotton’s thoughts and theories reveal that he is a staunch believer of self indulgence. He is an exponent of the quest for both proper and immoral life experiences. However, his lifestyle reveals the opposite. He takes part in the social activities of London high society but he is careful enough to not involve himself in distasteful conduct. He is eager to take Dorian under his wing and teach him the principles of â€Å"new hedonism†. Basil confides in Lord Wotton that he finds Dorian’s Gray’s physical attributes enchanting and overpowering. (Wikipedia the free encyclopedia, 2007) Upon hearing Basil’s confession, Lord Wotton sought to influence Dorian by his ideals. In one of their encounters, Lord Wotton seeing Dorian’s portrait by Basil leaves a distressing message to Dorian that youth and beauty are fleeting. Dorian, the vain person that he is, is greatly trouble by this statement. He agonizes over the preordained fact that his handsomeness, which he considers his best trait is vanishing as each day goes by. Dorian unknowingly puts a curse on his portrait, wishing that he could change places with image in the painting. He hoped that the painting would grow old and he would stay the same, vibrant and youthful. Basil gives Dorian the portrait to calm him down. (Wikipedia the free encyclopedia, 2007) Dorian falls in love with Sibyl Vane, a young, poor actress. In spite of her brother, James’ warnings that a relationship with Dorian will not do her any good, she still persisted. She gets engaged with Dorian. One night, the raving Dorian proudly brings Lord Wotton and Basil to the theater to watch Sibyl. As the play unfolded, the two guests openly disapprove of Sibyl’s acting prowess. It is Dorian’s nature to be overly concerned of other peoples’ thoughts about him and his choices that he takes the criticism to heart. His guests try to console him that it does not matter if Sibyl is a good actress or not as long as they love each other but instead of calming down, he asks them to leave. Dorian tells Sibyl about this and the young and promising Sibyl who is swept away by her feelings for Dorian decides to abandon her love for acting for Dorian. In return, Dorian ruthlessly breaks off their relationship. This leaves Sibyl heartbroken and greatly distressed. (Wikipedia the free encyclopedia, 2007) Upon returning home, Dorian gazes at his portrait and he observes that the expression on the portrait’s face had changed from a calm expression to a scornful look. Seeing this, he feared that his wish to change places with the image on the portrait had come true and that his transgressions will be documented on the canvas. He decides to reconcile with Sibyl the next day. Unknown to him, Sibyl had taken her own life. The next day, Lord Wotton tells Dorian the news of Sibyl’s suicide. When he first heard of the terrible news, Dorian was distraught. To console Dorian, Lord Wotton advises Dorian to see Sibyl’s death in a different light. Lord Wotton counseled Dorian to treat Sibyl’s death as rather, a creative feat by being the epitome of tragedy and put this misfortune behind him. Simply put, Lord Wotton advised Dorian to consider Sibyl’s death as just another case of life imitating art. Dorian hides his portrait for fear that someone else would see the changes in the portrait. (Wikipedia the free encyclopedia, 2007) Given the conduciveness of the situation, Lord Wotton decides to take his â€Å"mentorship† with Dorian further by giving Dorian the ‘yellow book’ containing the exploits of the book’s hedonistic lead character. The book becomes Dorian’s ‘bible’. Dorian’s obsession with the book and hedonism signals the start of his corruption. (Wikipedia the free encyclopedia, 2007) After many years, Dorian’s appearance remains the same but his corrupt reputation precedes him by stories of his scandalous deeds and immoral exploits that hound his persona in London’s high society. A direct opposite of his physical appearance, his portrait by Basil had change considerably. The person in the portrait now looks repulsive, unbeknownst to many. When news of Dorian’s reputation reaches Basil, he decides to confront Dorian about his behavior. During the confrontation, Dorian shows the now hideous painting and the terrified Basil entreats Dorian to repent. In a fit of rage, Dorian kills Basil. This is followed by other atrocious deeds until one night, Dorian, overcome by fear and guilt tries to destroy his portrait. In his struggle to do so, he collapses on the floor and his servants are baffled to see the dead body of a disfigured, old man, a knife in his heart, in the place of their master. (Wikipedia the free encyclopedia, 2007) Homoerotic love This novel is replete with instances that show homoerotic love. Both Basil Hallward and Lord Henry Wotton are vying for Dorian Gray’s attention. (Wikipedia the free encyclopedia, 2007) Basil is instantly won over by Dorian’s physical attributes during their first meeting. He becomes so obsessed over his physical attraction to Dorian that it is expressed in his portraits. Basil was so drawn to Dorian to the point where he said â€Å"as long as I live, the personality of Dorian Gray will dominate me†. Basil is very much concerned over Dorian’s behavior and his reputation. This is very evident in the scene where he confronts Dorian in hopes to get him to repent from his wrongdoings. In the novel, Dorian does not reciprocate Basil’s feelings. (Wikipedia the free encyclopedia, 2007) Lord Henry Wotton senses Dorian Gray’s adoration of his sophistication and radical ideals starting from their first meeting. This sparks an attraction where Lord Wotton coached Dorian in the ways of hedonism. (Wikipedia the free encyclopedia, 2007) Dorian Gray’s fascination towards the hedonistic ideals of Lord Henry Wotton overshadows his other relationships. His obsession reaches to the point that he is easily influenced by the mere words that Lord Henry Wotton speaks. He is greatly affected when Lord Wotton expresses disapproval in any aspect of his life. One particular case in point is his reaction when Lord Wotton and Basil Hallward openly criticized the acting skill of Sibyl, the woman with whom he was once engaged. Lord Wotton’s twisted stamp of approval became Dorian’s measure of success. Dorian’s idolization of Lord Henry Wotton and the principles of hedonism eventually led to his downfall. (Wikipedia the free encyclopedia, 2007) Works Cited Wikipedia the free encyclopedia. (2007, November 6). The Picture of Dorian Gray. Retrieved November 9, 2007, from Wikipedia, the free encyclopedia: http://en. wikipedia. org/wiki/The_Picture_of_Dorian_Gray#Homoeroticism

Marketing Managers Marketing Mix Marketing Essay

Marketing Managers Marketing Mix Marketing Essay The Marketing Mix, a basic tool of Marketing managers, the particular mixture of marketing techniques, for example, pricing, packaging, and advertising, used to promote the sale of a product. Marketing managers bring the elements of the Four Ps together, combining them to achieve a greater result from their combination then each of the individual effects of the Four Ps. In brief this assignment is concerned about marketing management .It covers in details about the concept of marketing mix with the aid of PepsiCo Inc., Which I have taken as a case study in exploring the way this organization has applied the marketing mix. CONTENTS EXECUTIVE SUMMARY INTRODUCTION BACKGROUN OF THE COMPANY LITERATURE SURVEY IN MARKETING MIX MARKETING MIX IN PEPSICO INC CONCLUSION REFERENCES APPENDIX INTRODUCTION Marketing is about identifying human and social needs, in shortest form may be meeting the needs profitably. In other words marketing can be defined as an organizational function and set of processes for creating, communicating and delivering value to customers and managing customer relationships in ways thats benefit the organization and its stakeholders (marketing management, Philip Kotler Kevin lane Keller 13th Edition 2006). Mainly marketing was not being done only with the marketing department of the organization. It needs to interact with the aspects of the customers experience marketers must properly manage all possible points to satisfy the customer. Satisfying the customers was not an easy task for a marketer to market his product, a proper marketing plan definitely needed for the success of the product for this, marketing mix was a very important tool for the proper marketing plan in success. Thats why now a days marketing mix as become a very vital role in the organization products. The proper marketing mix definitely gives a positive growth and enabling the organization to increase the market share in the particular target market. MARKETING MIX The term marketing mix refers to the four major areas of decision making in the marketing process that are blended the results desired by the organization. The four elements of the marketing mix are sometimes referred to the four Ps of marketing. The marketing mix shapes the role of marketing with in all types of organization, both profit and non-profit. Marketing managers make numerous decision based on the various sub elements of the marketing mix, all in an attempt to satisfy the needs and wants of customers. In recent times, we have seen the explosion of new media (Internet, viral marketing, event marketing, product placement, etc.) decreased television viewership, the advent of TiVo and similar technology where viewers can be skip through commercials, and increased cost-cutting pressures. All of this has combined to increase demands for marketing departments to maximize the return on their marketing investments that is to optimize the combination of marketing and advertising investments in order to generate the greatest sales growth and or maximize profits. Marketing mix modelling measures the potential value of all marketing inputs and identifies marketing investments that are most likely to produce long-term revenue growth. As a marketing manager of PepsiCo Inc., is a world leader in convenient snacks, foods and beverages with revenues of more than $39 billion and over 185,000 employees. Here i am going to discuss about my organization, organization marketing strategy and mainly the marketing mix implemented by PepsiCo. BACKGROUND OF THE COMPANY NAME : PEPSI CO COUNTRY OF ORGIN : UNITED STATES INDUSTRY : Food Snacks Non-alcoholic Beverages CEO : Indra Krishnamurthy Nooyi PRODUCTS : Pepsi : Mountain Dew : Sierra Mist : Starbucks Frappucino : Lipton Iced Tea : Tropicana products, Etc., HISTORY The Pepsi Cola Company began in 1898 by a Pharmacist and Industrialist Caleb Bradham, but it only became known as PepsiCo when it merged with Frito Lay in 1965. Until 1997, it also owned KFC, Pizza Hut, and Taco Bell, but these fast-food restaurants were spun off into Tricon Global Restaurants, now Yum! Brands, Inc. PepsiCo purchased Tropicana in 1998 and Quaker Oats in 2001. In December 2005, PepsiCo surpassed Coca-Cola Company in market value for the first time in 112 years since both companies began to compete.PepsiCo, Incorporated (Short for Pepsi Company) (NYSE:  PEP) is a large multinational with interests in manufacturing, marketing and selling a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods. Besides the Pepsi-Cola brands. PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of more than $39 billion and over 185,000 employees. In India PepsiCo gained entry to India in 1988, by creating ventures with Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991, when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 2003, the Centre for Science and Environment (CSE), a non-governmental organization in New Delhi, said aerated waters produced by soft drinks manufacturers in India, including multinational giants PepsiCo and The Coca-Cola Company, contained toxins, including lindane, DDT, malathion and chlorpyrifos pesticides that can contribute to cancer, a breakdown of the immune system and cause birth defects. Tested products included Coke, Pepsi, 7 Up, Mirinda, Fanta, Thumps Up, Limca, and Sprite. CSE found that the Indian-produced Pepsis soft drink products had 36 times the level of pesticide residues permitted under European Union regulations; Coca Colas 30 times.C SE said it had tested the same products in the US and found no such residues. However, this was the European standard for water, not for other drinks. No law bans the presence of pesticides in drinks in India. In 2006, the CSE again found that soda drinks, including both Pepsi and Coca-Cola, had high levels of pesticides in their drinks. Both PepsiCo and The Coca-Cola Company maintain that their drinks are safe for consumption and have published newspaper advertisements that say pesticide levels in their products are less than those in other foods such as tea, fruit and dairy products. In the Indian state of Kerala, sale and production of Pepsi-Cola, along with other soft drinks, was banned by the state government in 2006, but this was reversed by the Kerala High Court merely a month later. Five other Indian states have announced partial bans on the drinks in schools, colleges and hospitals. (http://en.wikipedia.org/wiki/PepsiCo#PepsiCo_in_India) LITERATURE SURVEY MARKETING Marketing is a social and managerial process where by individuals and groups obtain what they need and want through creating and exchanging products and value with others (kotler and Armstrong principles of marketing) MARKETING MIX Marketing mix is the set of controllable tactical marketing tools that the form blends to produce the response it wants in the target market. marketing mix is consist of every thing the firm can do to influence the demand for its products the many possibilities can be collected in to four groups of variables 4pproduct, price, place, and promotion (kotler Armstrong ).The marketing mix principle are controllable variable which have to be carefully manage and must need the target customers. All elements of the marketing mix are linked and support each other. PRODUCT The first element in the marketing mix is the product .The term product refers to the tangible physical products as well it includes services. Product means the goods and services combination the company offers to the target market. (Kotler Armstrong) .An object or a service that is mass produced or manufactured on a large scale with a specific volume of units. A typical example of a mass produced service is the hotel industry. A less obvious but ubiquitous mass produced service is a computer operating system. Product is divided in to three basic levels: Core products Actual products Augmented products Core Products The perceived or real core benefit or service to be gained from a product. Actual Product A composite of the features and capabilities offered quality and durability, design and product styling, packaging and brand name. Augmented Products Support for the product, including customer service, warranty, delivery and credit, personnel, installation and after-sales support. PRICE The second element in marketing mix is price. The price of the product covers all the expenses incurred in manufacturing and selling. Price is the amount of money customers have to pay to obtain the product.(kotler armstrong) .It is determined by a number of factors including market share, competition, material costs, product identity and the customers perceived value of the product. The business may increase or decrease the price of product if other stores have the same product. For example: When pricing a new product, businesses can use either market penetration pricing or a skimming strategy. Types of Pricing PENETARTION PRICING: Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price. The expectation is that the initial low price will secure market acceptance by breaking down existing brand loyalties. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume, rather than short term profit maximization. SKIMMING PRICING: Skimming pricing is the strategy of establishing a high initial price for a product with a view to skimming the cream off the market at the upper end of the demand curve. It is accompanied by heavy expenditure on promotion. A skimming strategy may be recommended when the nature of demand is uncertain, when a company has expended large sums of money on research and development for a new product, when the competition is expected to develop and market a similar product in the near future, or when the product is so innovative that the market is expected to mature very slowly. Pricing objectives usually four forms: Profitability Volume Meeting the Competition Prestige Profitability Profitability means that the firm focuses mainly on maximizing its profit. Under profitability, a company increases its prices so that additional equals the increase in product production cost. Volume Volume pricing objectives a company aims maximize sales volume with in a given specific profit margin. The focus of volume pricing is increasing sales rather than on an immediate increase in profits. Meeting the Competition Meeting the price level competitors is another pricing strategy. It is focusing in less on price and more on non-price competition items such as location and services. Prestige Prestige pricing refers to the practice of setting a high price for an product, throughout its entire life cycle as opposed to the short term opportunistic high price of price skimming. This is done in order to evoke perceptions of quality and prestige with the product or service. PROMOTION Promotion is the third element in the marketing mix.Promotion means that the activities communicate the merits of the product and persuade the target customers to buy their product. (kotler) Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements advertising, public relations, word of mouth and point of sale. A certain amount of crossover occurs when promotion uses the four principle elements together, which is common in film promotion. Advertising covers any communication that is paid for, from television and cinema commercials, radio and Internet adverts through print media and billboards. One of the most notable means of promotion today is the Promotional Product, as in useful items distributed to targeted audiences with no obligation attached. This category has grown each year for the past decade while most other forms have suffered. It is the only form of advertising that targets all five senses and has the recipient thanking the giver. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trad e fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and Public Relations. (http://en.wikipedia.org/wiki/Marketing_mix) For example a consumer is likely to want only one variant of your product and expect to purchase it immediately. A retailer is likely to want limited stock of a number of variants and not expect to pay for 60 days. A distributor is looking at large volumes of product in all its variants at greatly discounted rates. Your distribution policy needs to take account of these variables. If it does not, then you will find yourself in a very embarrassing position with a customer sooner or later which would result in the loss of a sale. The elements of the communication process are: Sender Decoding Message / Media Decoding Receiver Feedback Noise There are four promotion tools. Each promotion tools has its own unique characteristics and function. Advertising Sales promotion Public relations Personal selling (Term explanations are in Appendix) PLACE The fourth element of the marketing mix is place .Place includes company activities that makes the product available to target customers (kotler) Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Place refers to having the right product, in the right location, at the right time to be purchased by consumers. This proper placement of product is done through middle people called the channel of distribution. The channel of distribution is comprised of interdependent manufacturers, wholesalers, and retailers. Each participant in the channel of distribution is concerned with three basic utilities: time, place, and possession. Time utility refers to having a product available at the time that will satisfy the needs of consumers. Place utility occurs when a firm provides satisfaction by locating products where they can be easily acquired by consumers . The last utility is possession utility, which means that wholesalers and retailers in the channel of distribution provide services to consumers with as few obstacles as possible. MARKETING MIX IN PEPSI PRODUCT As per kotler said product means any thing that can be offered to a market for attention, acquisition, use or consumption and might satisfy a want or need .mostly products are fall into two segments .consumer products and industrial products The Pepsi drink contains basic ingredients found in most other similar drinks including carbonated water, high fructose corn syrup, sugar colourings, phosphoric acid, citric acid and natural flavours. The caffeine free Pepsi cola contains the same ingredients but no caffeine. Quality Pepsi follows one quality standard across the globe. Pepsi has a long-standing commitment to protecting the consumers whose trust and confidence in its products is the bedrock of its success. In order to ensure that consumers stay informed about the global quality of all Pepsi products sold in world .Pepsi products carry a quality assurance seal on them. The core benefit is drink for refreshment without alcohol and the feature is black colour with contain Aspartame (Nutra Sweet), Sucralose (splenda), Acesulfame Potassium (Sunnett). Augmented Product: Good customer support (i.e. Accessible, fast) Differentiation Pepsi has attempted to differentiate its products from cokes, but with little success. In an attempt to differentiate its products from cokes, Pepsi shifted its focus to the growing American teenage market in the 1990s, while coke continued to target baby boomers. Pepsi focused on varietal differentiation since 1999 by introducing a string of niche products although product innovation has been quickly copied by Coke. Since product extensions generate considerable uncertainty with modest results and high cost, both firms could jointly de-escalate the introduction of new products in favour of focusing on core brands, with some emphasis on product innovation. Pepsi could signal this intent by announcing its strategy publicly, hopefully encouraging Coke to follow suit. Brand Extension in Pepsi PRICING Pricing is the only mix which generate the turn over for the organization the remaining are the variable cost for the organization. Price must support all elements of marketing mix, pricing is very difficult and must reflect and supply demand relationship. Types of pricing Strategy. Penetration pricing Penetration Pricing is a market-based approach to pricing wherein the price is set to a sufficiently low level (below the prices of competing products) to make the product attractive to the mass market. The aim is to achieve a large market share by high initial sales. It is introducing the product at a low price intended to capture the mass market for the product or service. Skimming pricing A product pricing strategy by which a firm charges the highest initial price that customer will pay. As the demand of the first customers is satisfied, the firm lowers the price to attract another, more price-sensitive segment. Therefore, the skimming strategy gets its name from skimming successive layers of cream, or customer segments, as prices are lowered over time. Competition pricing Method in which a seller uses prices of competing products as a benchmark instead of considering owns costs or the customer demand. Product Line pricing Product lining is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products of various sizes, types, colours, qualities, or prices. Line depth refers to the number of product variants in a line. Line consistency refers to how closely relate the products that make up the line are. Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line. Bundle Pricing Another pricing adjustment designed to increase sales is to offer discounted pricing when customers purchase several different products at the same time.   Termed bundle pricing, the technique is often used to sell products that are complementary to a main product.   For buyers, the overall cost of the purchase shows a savings compared to purchasing each product individually. Psychological Pricing Psychological pricing or price ending is a marketing practice based on the theory that certain prices have a psychological impact. The retail prices are often expressed as odd prices: a little less than a round number. The ASIA CSD market is mature. The industry sales growth is largely driven by population growth as well as the amount of advertising and product innovation taking in the industry. Given the mature nature of the market, both PepsiCo and coca-cola have resorted to pricing discrimination strategies to maximise the value of the consumer demand. Direct Pricing Discrimination The simplest form of extracting customer surplus is charging customers with different prices based on their location and purchasing power. This is evident in the international operations of both Pepsi and Coca cola. Cola prices in Mexico, Brazil and Eastern Europe are lower than prices in Asia. Restaurant fountain drinks, single drinks at gas stations and take-home packs at supermarkets have all different prices on a per-unit basis even though their costs adjusted for packaging and distribution would not warrant such a discrepancy. Obviously, such segmentation helps situational-based pricing differences. In-Direct Pricing Discrimination Quantity discounts along with price coupons used in supermarkets are obvious indirect price discrimination tools Pepsi can use. However, the most effective indirect price discrimination tool Pepsi has is in fact its brand name. The Pepsi brand equity actually allows the company to maintain its pricing power. Retailers use this product category to induce store traffic and create additional sales, which in turn reduces their power relative to Pepsi. Given the 80% margin on concentrate, it is easy to see why Wal-Mart and other discount retailers can undercut Pepsis pricing with private labels, but still they will be ineffective in stealing Pepsi customers as long as Pepsis brand (and Cokes for that sake) maintains high customer loyalty. PROMOTION The successful products are service means nothing and less the benefits of such service can be communicated clearly in to the target market. Normally the promotional mix consists of: Advertising Public relations sales promotion Personal selling Direct mail internet, e-commerce Normally Pepsi spending more on advertising rather than any other promotion mix. The main promotional strategy for Pepsi is advertising on media and taking part in social corporate events and sometimes Pepsi also offering sales promotions during the non-peak periods to retain the sales partly, now Pepsi advertising in internet also. As a marketing manager of Pepsi should go with Virgos advertising strategy to overcome the competitor and also Pepsi should contribute public relation also that will definitely give positive and rapid sales increase. PLACE The distribution and logistics operations of the PepsiCo, one of the worlds leading beverages and snack foods companies. The distribution system of the company clearly explaining the significance of various distribution channels used including supermarkets/retail stores, fountain/restaurant, convenience stores, vending machines and others for distributing beverages and snack foods. It also describes the logistics operations of PepsiCos bottler (Pepsi Americas) and elaborates on how by employing the latest wireless technology solutions it enhanced the efficiency of its distribution and logistics operations significantly. CONCLUSION Pepsi Inc., as built reputation around the world as a major player in the soft drink market as well as the leader in the snack food industry. This has been done by creating a wholesome environment for their customers all the while maintaining its integrity. This can be seen in the marketing mix which is the successful mix such as product, price, promotion and distribution. But in PepsiCo distribution must understand the importance of an efficient distribution and logistics management system in reducing costs and creating value for customers. An effective marketing program brings together all of the elements of the marketing mix to achieve the organisations marketing objectives by delivering to customers what they want and need. Thus, the most successful companies will be those that can meet these needs most effectively. REFERENCES Marketing a Service for Profit: A Practical Guide to Key Service Marketing Concepts By Ian Ruskin-Brown, Greg Clark, Published by Kogan Page Publishers, 2007 Marketing By Richard Sandhusen Published by Barrons Educational Series, 2008 The Marketing Mix Published by Primedia Corporate University, 1998 Marketing management By Philip Kotler and Armstrong Web References http://www.pepsi.com/ http://www.pepsico.com/ http://www.sirpepsi.com/pepsi11.htm

BRIC Relevance And Vision In New World Order

BRIC Relevance And Vision In New World Order 19. The 21st century is the century of BRIC nations (Brazil, Russia, India China) as was the 20th century of America. However one should not forget that there was a period of recession during the early part of 20th century. As per the studies carried out by the experts, there wont be continuous growth every year without any disruption. In fact, the economist were surprised by the occurrence of events in 2008-09. However, they were not surprised that such a thing has happened, as it is a cycle that repeats sooner or later in the world economy. But the fact remains that just because there was an economic crisis in 2008, the relevance of BRICs does not end. In fact it has become more relevant as the emerging economies of BRIC are now driving the world economy.  [7]  The state of the world economy in the coming decade will be largely dictated by the turn of events in the BRIC countries Brazil, Russia, India and China. As all are with large population, hungry for growth, they are alr eady influencing the global commerce and they have the potential to redefine and influence it even further. The BRIC countries have large, young populations base to further exploit this growth potential. The growing importance and influence of BRIC economies is largely due to rapidly growing market due large middle class population which offers lucrative markets for the world industries. 20. The very fact that BRIC economies have shown consistent economic growth over the last decade and their increasing role in the economic activities in the world, Goldman Sachs who first introduced the term has now become more confident on the relevance of BRIC. German economy has already been taken over by China in 2008, and Japan in 2010. As per estimates of Goldman Sachs, Chinese economy will overtake US by 2035. As per reports, India is among the first 10 of the 30 fastest-growing areas in the world, thus it is likely to influence world economy in a major way and faster than expected by the experts.  [8]   21. The leaders of BRIC nations have gained influence over the last decade as their economies have registered faster growth than those of developed countries. The BRIC countries along with the other emerging economies from the developing world have started playing important role in the decision making at various forum of trade, banking and climate change. The relevance of the BRIC economies in the present world order can be gauged from the following facts :- (a) The BRIC economies is more than 22 % of the world economy. (b) The real economic growth of China have consistently averaged at 9.75 percent since 1999, 7 percent in case of India and Russia, and 3.3 percent for Brazil. The global financial crisis of 2008 saw contraction of Russian and Brazil economy in 2009. However India and China continue to remain on a growth path, thus driving the recovery of world economy. (c) As per the experts, the BRIC economies are expected to register further growth in the coming years, thus attracting industries and FDI. (d) Brazil, being an dominating player in agricultural and mining sector, will be a major player in the world market after exploiting its oil reserves. After a period of rapid for last five years, though, its economy has gone into recession in early 2009 but has revived strongly and registered a healthy growth of 9 % in 2010. (e) Russia, being one of the worlds major oil and gas producer, has been affected by the economic slowdown of 2008, in spite of the economic slowdown its economy has registered a healthy growth of about 4 % in 2010 which is largely assisted by recovery in oil prices. (f) Indian economy is emerging strongly and is likely to grow at the rate of 8 %. The government and consumer spending is likely to further boost the growth. (g) The BRIC nations are trying to build consensus on reducing the dependence on U.S. dollar as a global reserve currency, the options of basket of currencies or a system of drawing rates has been suggested by the forum. (h) The BRIC nations have increased their influence at various forum of trade and banking and are dictating terms at these international forums, thus ensuring that their interests are addressed. (j) India and Brazil, both being considered as strong contender for permanent seat in United Nations Security Council, however a lack of consensus among the nations in UN on the issue of UNSC reforms has long stalled the reform process. (k) The BRIC economies have developed a common position on global climate negotiations, however there are differences among them on the issues of carbon footprints. Russia, has already ratified the Kyoto protocol in year 2004. However developing countries like India and Brazil are not agreeing to legally binding targets of emissions being enforced from 2013. (l) Chinese economy has already overtaken Germany and Japan in 2008 and 2010 respectively and is likely to overtake US economy by 2035. (m) As per experts, India will achieve its highest economic growth rate in next few years which will be higher than that of China and will overtake Japanese economy by 2030. (n) As per economic experts, the currencies of BRIC countries will be appreciating upto 300% in next three to four decades, thus likely to be the favourite destination for investment in future this will give further boost to BRIC economies in coming future. (o) In next three to four decades, the BRIC economies, taken together will overtake the economies of United States and the developed economies of Europe. (p) In BRIC countries, a population of about 200 million with incomes above $ 15,000 is likely to get added in the world economy, giving boost to the global economic growth. This is equal to the populations of UK, Germany and France taken together. (q) The BRIC countries together represents almost 42% of the worlds population; This offers a lucrative market of about 2.7 billion people to the world industries, thus making them a favourite destination for investment. These market also represents enormous future purchasing power, which is yet to be tapped. (r) Reduced reliance on foreign debt. The consistent growth rate registered by BRIC economies over the last few years has helped them repay loans taken during the period of previous economic crisis, however with the increasing FDI in these countries, the reliance on foreign debt is getting reduced. (s) Riding the roller coaster. The BRIC economies have registered consistent economic growth rate even during the economic crisis of 2008, however experts wonder that how long these economies can register positive growth rate without a dip and why these economies have not been affected by the slowdown. The world-wide slowdown in economic activities could not have a significant impact on investments in these countries. The reason identified by the experts is that as these are emerging markets with strong economic status and purchasing power, thus they have become the favourites FDI destinations, boosting their economic growth rates and increasing economic activities in these countries. 22. As per studies carried out by Goldman Sachs which predicts that India and China, respectively, will remain major global player for considerable time as suppliers of services and manufactured goods, while Brazil and Russia would emerge and established themselves as major suppliers of raw materials. Thus the BRIC economies are complementing each other with Brazil and Russia together forming the natural commodity suppliers to Indian and Chinese industries. The economic analysts at Goldman Sach released a follow up report which is further to its initial report of 2004 on BRIC. As per this report,  [9]  the number of people in BRIC countries with an income of $3,000 and above will get doubled within next three years and reach a figure of 800 million by 2020. This rise in people with an income of $ 3000 and above represents a massive increase in the middle class in these countries. This rise represent further rise in demand of commodities which will not be restricted to only basic commodities but also have an impact on the demand of expensive goods. The analysts further predicts that between 2007 and 2020, per capita GDP in Indias will quadruple in terms of US$. It further predicts that the Indian economy will overtake US economy by 2050 and BRIC nations as a bloc will overtake economies of G7 nations taken together by 2032. Vision 25. India and China both are driving the world economy, thus helping in recovery of world economies from the effects of the economic crisis and being close neighbours, have become major trading partners. The BRIC nations have exploited the global economic crisis, as a means to improve their economic relationships and co-operation with the poorer developing countries. The BRICs have considerably increased their economic presence in the African countries as well as granted loans to African countries. India has provided loans of more than $200 million at the same time China has invested approximately $4000 million as foreign direct investment. Russia and Brazil has invested more than $3000 and $4000 million in Africa. Through huge economic assistance, the BRICs are not just providing aide to these countries, but also showing their capability to provide financial help to the developing world. This has helped in improving trade ties and getting access to the markets of the poorer economie s which are likely to evolve more strongly in coming future. 26. The globalization and ever growing demand for energy and other raw material, along with the trend of outsourcing helped stimulate the BRICs economic growth. India dominating in service outsourcing sector, termed as back office of the world. Brazil and Russia have vast energy and mineral resources, and China has emerged as worlds manufacturing plant, being termed as shop floor of the world by experts. Indian economy is presently growing at the rate of 8.5% a year, and Chinas at more than 10.5%, and the combined GDP of BRIC countries is US $ 5.2 trillion in 2006 and is growing even stronger day by day. 27. The BRIC thesis proposed by Goldman Sach suggests that, India and China will emerge as the leading players in the field of services and manufactured goods, respectively, similarly Russia and Brazil will become key suppliers of raw materials thus complementing India and China. Thus BRIC countries have the potential to form a dominating economic bloc in which all members complement each other thus boosting each others growth. The BRIC forum in present form cannot be considered as a political alliance or a formal trading association. The leaders of BRIC nations have taken steps to further increase political and economic co-operation, with a view to increase their influence on major trade accords, or as a means of gaining political concessions from the US, civil nuclear deal between India and US is an apt example of success story of this policy. 28. Goldman Sachs  [10]  suggests that the economic potential of BRIC countries has the potential of making them the four most dominant economies in next three to four decades. The BRIC thesis was first proposed by Jim ONeill, global economist at Goldman Sachs. The BRIC countries together accounts for almost 40% of the population and encompass 25% of land in the world. Taken together they hold a combined GDP of approximately 16 trillion dollars. As given above, in almost every field, the BRIC countries are emerging as the leading players in the world. These countries are among the fastest growing economies and emerging markets. 29. The opportunities that the BRIC have for further economic integration in various sectors are evident. Brazil and Russia will continue their leadership roles in developing and trading natural resources, while India and China will remain global leaders in manufacturing, services and technology. All four economies have bounced back from the recession and are now sustaining the global recovery. On current trends, the groups combined share in global gross domestic product should reach 60 percent by 2050. The countries growing economic weight has turned BRIC into a formidable bloc in the new multi-polar world order. 30. The rapid expansion of the emerging economics and BRIC in particular, present both opportunities and challenges in the new world order. There are significant opportunities to form new alliances as BRIC economies present potential growth which will spread the benefits of their development and robust economy to other regional economies as well. However the BRIC economies have to maintain the sustained growth rate to catch up with the more developed economies of the world. 31. The BRICs are becoming superpowers in the economic world. There is no doubt, that they have become much more important today than ever before. But whether they would surpass the expectations is to be seen in near future. However the fact remains that BRIC economies will be playing a key role in global efforts to tackle climate change. Though, it is true that today developed economies are responsible for the majority of greenhouse gases (GHG) already in the atmosphere, however developing countries are expected to account for 75% of GHG emissions over the next 25 years. Owing to its rapid industrialisation and growth, China has emerged as the worlds second-largest emitter of carbon dioxide, and is likely to be the highest emitter by 2020 surpassing US. As per experts, its in the BRICs own interest to reduce their emissions and pollution, and to pursue a cleaner path of development. The BRICs already face a number of environmental problems, including air and water pollution, rising strains on water supplies and resource depletion. 32. Though the BRIC countries have differences on various issues, however economic experts feel that they will play a important role in international politics in near future. As the debates on the implementation of emission control by developing countries and Kyoto Protocol are still on, it is believed that the BRIC countries are the ones who will be most affected in future, and therefore should play an essential role in the new developments on these issues. But the question remains whether these countries will be able to develop an alternate world order? Will they be able to reduce the level of US presence in their own region? BRIC has successfully taken its toddler steps and it will depend on the participating countries to develop it further. 33. Indias membership of BRIC bloc and India Brazil and South Africa, IBSA bloc and its effort for a permanent seat in the United Nations Security Council is part of grand strategy for the evolving multi-polar world order. India has a tremendous potential to shape and influence the emerging multi-polar world order as well as playing dominant role in it, through its strategy of multi-alignment. However, it will have to be less ideologically driven and more strategically savvy to achieve this goal.

The Value of Life in The Most Dangerous Game Essay -- Most Dangerous G

The Value of Life in The Most Dangerous Game  Ã‚   He is hunched down in the bushes, a .22-caliber pistol in his hand.   His blood-red lips split open in a smile as he watches his prey writhing, blood spouting from the wound, dry green leaves becoming wet crimson.   Then, with a terrible pleasure, he places the gun against the skull of his prey and fires one last round.   The hunter, brimming with sadism, drags his kill behind him, leaving a trail of blood behind on the ground.   Human blood.   This premise of man hunting man is one set up by Richard Connell’s short story The Most Dangerous Game.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The dominant theme to this story is that all life is to be respected and preserved.   A proof for this is that the protagonist, Rainsford, is at first disrespectful of animals when he hunts.   He is then placed into the animal’s role in a twisted hunt, and—due to the horrors he experiences—becomes more respectful.   More support to back this claim is that General Zaroff, the epitome of disregard for life, is defeated by Rainsford at the end.   However, this is not the most accurate theme of the story, and these examples also support another theme:   animals, and life in general, are not respected and never truly will be, and we should all come to terms with this fact.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Let us primarily take into consideration the aspect that Rainsford at first cares not for animals, but his view is altered by his experiences with Zaroff.   First, we must prove that Rainsford really did not care for animals.   Let us look at the conversation on the boat between Rainsford and Whitney.   Here is a quote:   Ã‚   â€Å"[...] Great sport, hunting.†   Ã‚   â€Å"The best sport in the world,† agreed Rainsford.   Ã‚   â€Å"For the hunter,† amended Whitney.  ... ...en that—and then takes Zaroff’s things, including his style of hunting, it is apparent that Rainsford has become worse, even as bad as General Zaroff.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Conclusively, as the main character of The Most Dangerous Game fails to learn from such a horrible experience the value of life, a society that has not been subjected to such an experience will also not know the value of life.   Our disrespect has gotten even to the point where our children are killing their fellow children.   The value of life in all its forms has not been discovered by all of society, and it never will.   We must learn to cope with that fact, or we will all be, in the words of Sanger Rainsford, huntees of our own nature. Works Cited: Connell, Richard. "The Most Dangerous Game." Structure, Sound and Sense . Eds. Laurence Perrine and Thomas R. Arp. 4th ed. New York: Harcourt, 1983.

Emily Bronte :: Essays Papers

Emily Bronte Emily Bronte was born on July 30th, 1818, the 5th child of the Reverend Patrick Bronte, a stern Evangelical curate, and his wife Maria. When Emily was three years old, her mother died of cancer, and her Aunt Branwell, a strict Calvinist, moved in to help raise the children. They lived in a parsonage in Haworth with the bleak moors of Yorkshire on one side and the parish graveyard on the other. When Emily was 6 years old she went to a boarding school run by charity. The students were kept hungry, cold, tired, and often ill. In 1825 Maria and Elizabeth both died of tuberculosis, the disease that was later to claim Emily's own life, and that of her younger sister Anne. Following these new bereavements, the surviving sisters Charlotte and Emily were taken home, but they would never forget the terrors and the hardship of their lives at school. Life at home was much better for Emily and her siblings. In their isolated childhood on the moors, they developed an extremely close relationship partly based on their mutual participation in a vibrant game of make-believe. They developed two empires. They were Angria and Gondal. She left home to be a governess in 1837 and to study in Belgium in 1842, but both times she found she was unable to bear being away from home and her beloved, wild countryside. In 1845 Charlotte, Emily, and Anne published a book of poetry under the names Currer, Ellis, and Acton Bell. They sold only two copies, but did not give up writing. Wuthering Heights was probably written in 1845. Wuthering Heights (by Ellis Bell), was published in 1847, and attracted considerable critical attention. Many people were shocked and horrified by sheer violence of Emily's novel. Emily Bronte :: Essays Papers Emily Bronte Emily Bronte was born on July 30th, 1818, the 5th child of the Reverend Patrick Bronte, a stern Evangelical curate, and his wife Maria. When Emily was three years old, her mother died of cancer, and her Aunt Branwell, a strict Calvinist, moved in to help raise the children. They lived in a parsonage in Haworth with the bleak moors of Yorkshire on one side and the parish graveyard on the other. When Emily was 6 years old she went to a boarding school run by charity. The students were kept hungry, cold, tired, and often ill. In 1825 Maria and Elizabeth both died of tuberculosis, the disease that was later to claim Emily's own life, and that of her younger sister Anne. Following these new bereavements, the surviving sisters Charlotte and Emily were taken home, but they would never forget the terrors and the hardship of their lives at school. Life at home was much better for Emily and her siblings. In their isolated childhood on the moors, they developed an extremely close relationship partly based on their mutual participation in a vibrant game of make-believe. They developed two empires. They were Angria and Gondal. She left home to be a governess in 1837 and to study in Belgium in 1842, but both times she found she was unable to bear being away from home and her beloved, wild countryside. In 1845 Charlotte, Emily, and Anne published a book of poetry under the names Currer, Ellis, and Acton Bell. They sold only two copies, but did not give up writing. Wuthering Heights was probably written in 1845. Wuthering Heights (by Ellis Bell), was published in 1847, and attracted considerable critical attention. Many people were shocked and horrified by sheer violence of Emily's novel.

Essays --

Throughout John Fitzgerald Kennedy’s life, he left behind not only a â€Å"household name† but also an American legacy. Both his name and face are recognized all across the United States as a legendary icon who touched every heart and every mind in America. From the day JFK was born, May 29, 1917, to the tragic day of his assassination on November 22, 1963, he completely inspired and earned full trust from the citizens of America. John F. Kennedy (also known as â€Å"Jack†) did not have the average childhood. He grew up in a very wealthy, very political Catholic family. His parents had high hopes for all nine of their children. but actually aspired for John’s older brother to become president. However, after the untimely and tragic death of his older Navy brother, he took his parents dreams for him upon himself. His political career began when he ran for Congress in Massachusetts in 1946. Not long after serving as the senator at 36 years old he was married to Jacqueline Bouvier. John became extremely popular not only because of his age, but he was also a popularly published author. His wor...

Ophelia Talks Back

Based on Margaret Tattoo's ‘Gertrude Talks Back' Why yes I do believe I am fair, and I don't need you to confirm it. Honey you were never invited to my wedding. God has given me one face, and I can do whatever the hell I please with it, thank you very much. Frankly you could do with a little heavy foundation and a wig yourself; it might Just conceal the premature balding and all the frown lines you've accumulated from moping. You looked like a tired old man some days. It totally screwed me over.Get thee to a friary. Clearly you're the one lacking in morals. I know you were cut about losing your dad, but there was no excuse to go stab mine. You careless little bastard. To be or not to be†¦ Oops, ha, I Just killed Polonium. I beg thy pardon. You may not lay your disheveled, deluded head in my lap. I don't want the grease stains from what's left of the hair on your head on my dress. Creep. And I've got more thoughts lying between my legs than you were ever able to resolve and brood over in your lifetime.You were terrible in bed. I've got more resolve, you see. Yes, I did kill myself seeing as you weren't planning on taking your last bow any time soon. Alas my attempt to escape from you and your contemptible sex failed when you and Alerter dived into my grave and started wrestling each other; proving no peace even in death. Men. And now you're claiming forty thousand brothers could not match your love for me. A far cry from Act 3. Well, Hamlet. I'd say make up your mind, but†¦ It's already a little late for that.

How To Be A Successful Overseas Filipino Worker Essay

How does an 18 year old International Relations student define success? I would probably define success as the attainment of happiness, but I turn to my great friends Merriam and Webster for a more credible meaning. According to the Merriam-Webster Dictionary, success is a state where in a person attain a favorable or desired outcome; it may also equate to the attainment of wealth, favor, or eminence. In this assignment, we were tasked to write and research on â€Å"How To Be A Successful OFW†. We have heard different stories about our Overseas Filipino Workers, some of them are inspiring, but unfortunately some of them are tragic. In this paper, I would discuss ways on how an aspiring OFW be as successful and happy as the other Overseas Filipinos are, and how can their stories be as inspiring as the few we always hear in our neighborhood, family gatherings, sometimes even the local news! First, is to be a legal and registered OFW. Being an Overseas Filipino Worker is never an easy job, they work far from their families, a lot of them encounter ‘culture shock’, most of them feel isolated, and a handful gets into sticky situations. To be a successful OFW does not require them to do everything alone. The Philippine government will be having their backs, all throughout the duration of their stay abroad. As the whole world knows, there are tons of foreign employers who hire Filipinos for their dedicated work ethics and good english skills. This resulted to a diaspora of our OFWs in the world; and because of this, the government is doing their job to ensure that the safety, rights and welfare of these Filipinos abroad are protected. In order for them to do this more effectively and smoothly, all OFWs must undergo processes before leaving the country. Foreign companies are usually affiliated with private agencies. These agencies should be licensed and accredited by POEA or the Philippine Overseas Employment Administration; this accreditation would allow POEA to monitor and to ensure the safety of our OFWs. In cases of name hiring, where in a foreign company hires an OFW directly, a final step after getting their visa and working permit, is necessary for them to be called â€Å"modern heroes†. While processing their papers, aspiring OFWs would undergo a verification and evaluation process, and they are required to attend a Pre-Departure Orientation Seminar. A PDOS is a seminar that allows aspiring OFWs to deepen their knowledge about their host country, it’s culture, language and the life they are about to encounter. Another government agency that would surely help an OFW is the OWWA or the Overseas Worker’s Welfare Administration. Being an OWWA member has its perks, and the $25 membership fee is worth it; because all registered members can avail the many OWWA services that range from health care, disability and death benefits, scholarships and financial assistance for education and training, workers assistance and on-site services, social services and family welfare assistance. Also, PhilHealth – a government owned health insurance – is another government agency that our OFWs would want to be a member of; it provides an OFW and his dependent health benefits in case of illness or injury that requires hospitalization. Meanwhile, OWWA contributions differs from PhilHealth membership because it is the life insurance of an OFW while working overseas. OWWA, is also an agency that is tasked to protect the welfare of our overseas Filipinos, and in line with this they give constant reminders to our OFWs for them to avoid trouble abroad. The second way to be a successful OFW, is to follow government regulations and reminders to ensure your own safety. Nothing beats a safe and happy person to start the path of success. The Overseas Worker’s Welfare Administration constantly reminds our OFW to do the following things when they are abroad: OWWA advices our OFWs to learn and understand the host country’s language; for them to respect the culture, traditions, and practices of the host country. To follow their work contract; abide by laws, rules, and regulations of their host country. They also advice our ‘modern heroes’ to not carry, use, or sell drugs, substances, compounds and chemicals classified as illegal in the host country; they should not accept any hand-carried package from anyone unless they are sure that what is inside the package is considered safe. Many people have been arrested and jailed for carrying firearms and drugs without their knowledge. OWWA also recognize that OFWs must not engage in activities which are considered illegal in their host country (gambling/lotto, liquor/alcohol use, cybersex, possession, and/or sale of pirated video materials and/or obscene materials/articles); OFWs must not lend their laptops to friends and acquaintances who may use them for illegal purposes. The agency also advices OFWs to not live beyond their means and to avoid falling into a debt trap. They must resist to believe in get-rich-quick scams. Examples of these are text messages that you have won in an electronic lottery, e-mails offering to transfer huge amount of money to your bank account. Third, is for them to find a proper support group. With their family and friends thousands of miles away, loneliness will definitely creep in. They might also get a nagging feeling that’ll tell them to pack their bags and head back home. Fortunately, this is the age of the Global Filipino. OFWs may run a search on Filipino organizations that are present in their new city. The best way to build relationships is to go out and make friends with the people in your community. They can ease the I-want-to-go-home pangs by keeping their family updated. It is crucial to be open to your family by telling them what is happening to you, this might give them an idea on how they can support and inspire you in their own little ways. The internet can provide our OFWs with free tools to communicate with their love ones for free. The fourth way to be a successful OFW is to know where to put your profit. Figuring out a savings plan is already quite a challenge for the overseas Filipino worker who prioritizes sending money for household needs, children’s education expenses and debt payments. Although there is no â€Å"one size fits all† investment option that is applicable to everyone, every Filipino working abroad should save and invest their hard earn money. Unfortunately, according to the 2012 Q1 Consumer Expectations Survey (CES) conducted by the Bangko Sentral ng Pilipinas (BSP), investing earnings may not be a priority for OFWs for now, as it reflects that only 8.5% of OFW households allocate money for investment. For our OFWs to maintain their hard earned wealth, they should always assess their income. OFWs should only invest in something if they have carefully planned and checked if they can afford it. Owning a property has so many advantages that many websites advices our OFWs to invest in properties. Its advantages includes the following; you can call it as your own, it has sentimental value especially it’s the first property the OFW bought. Also its value appreciates over time. They should also avoid spending on expensive items and luxuries. Buying material things such as expensive a watches or a brand new car, things you couldn’t afford before, is not advisable. There are stories that some Overseas Filipino Workers tend to be impulsive buyers due to the increase in income. OFWs sometimes ignore important things such as investing on income generating assets like bonds and government securities, which are absolutely important things to acquire for investment purposes. They must learn how to spend wisely. It is unavoidable to spend on unnecessary things but OFWs must try to control themselves when faced with that situation. They should always think of the main goal of why they need to work abroad in the first place and live miles away from your loved ones. They should also send an appropriate amount allowance to their family. Try not to give extra money to them. This way, they are forced to organize their expenses and make them prioritize, more importantly teach them how to fish and not just keep on giving them the fish so to speak. To sum it all up, this paper presents four ways on how to be a successful OFW. This includes that you go through the legal processes in which OFWs are required to undergo before leaving the country, this is very important for the government because it means that they can do their job of monitoring and protecting the welfare and rights of our OFWs smoothly. The second way is to follow simple rules or reminders given by the government. This is to ensure the safety of our OFWs in their host country, because there are a handful of OFWs getting in trouble abroad because they did illegal things like drug smuggling. Not only will it cause big trouble for yourself if you happen to be caught doing illegal things, but our OFWs must always remember that the whole country’s name is with them. The third point is to find a support group, being away from everyone you know might cause sadness, and oftentimes, depression; the diaspora of Filipinos all over the world may help solve this problem . Our OFWs abroad may run a search on the internet of the Filipino communities or organizations near his/her city, they may also utilize the internet to contact their families at home. The fourth point is to learn how to save money. There are a lot of OFWs who can’t make money last in their hands. Our OFWs should always keep in mind and in their hearts why they need to go abroad, and that is to raise themselves out of poverty, or in some cases make life comfortable for their families at home. In this paper, I classified success as the attainment of happiness, and I believe that these ways might help them with their pursuit of happiness. Indeed, being an OFW itself is a tough job, and being a successful one is a tougher task; but nothing is impossible if you set your heart and mind on it.